
What is a maintenance wash? A maintenance wash is where a detailer and you decide on an appropriate level and frequency of wash. This can be anywhere from once a week to once a quarter. The more often you do this the cost is lower because less work is needed to obtain the same level of clean. A mobile detailer (me) comes to you and performs the work all while your at work and you get to walk out to a brand new looking vehicle again inside and out.
Why? This would obviously be for people that care alot about the appearance of their vehicle. If you can go an entire winter without washing your car this is probably not for you. And there's nothing wrong with that, just two different thought processes.
The biggest positive is that alot of detailers will try to tell you that your car is an 'investment' in order for you to feel better about your vehicle. Well im here to tell you, your vehicle is not an investment. If you really believe it is then your investing your money the wrong way. A vehicle is a depreciating asset and one of the fastest depreciating ones you will ever own. The reason why this is important is because according to a 2012 report from kbb.com people own a brand new car for an average of almost 6 years and used vehicles for an average of around 4 years.
http://www.kbb.com/car-news/all-the-latest/average-length-of-us-vehicle-ownership-hit-an-all_time-high/2000007854/
http://www.forbes.com/sites/investopedia/2011/02/11/buying-a-car-the-worst-investment/#1ace710d2060
So why is that piece of information important? Well if you have a depreciating asset and you go to sell it and it doesnt look as good as it possibly can be then your going to lose even more money. Regular maintenance washes by a detailer will help you keep your car clean, keep a good layer of protection of sealant on it (read previous post 'Wax. Its dead.) or even better a coating and be sure that when you do decide to trade it in or sell that it takes minimal work to get it looking as best as possibly can and you get the most money for your vehicle.
This is just simply a system to try and eliminate one less hassle in your life. You have your job, home, kids and other extracurricular activities that you need to worry about. Having a clean car shouldn't be one of them.

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